The name Robert La Roche is associated with iconic eyewear and has become a cult brand of global reputation. His ad campaigns are con- temporary documents of the creative scene in Vienna from the 1970s to the 1990s, which have made waves internationally.
Famous wearers of La Roche eyewear include Hollywood stars such as Arnold Schwarzenegger and Meryl Streep, and artists such as Yoko Ono and Andy Warhol. Today, vintage originals of his classic eyewear once again enjoy enormous popularity.
The MAK in Vienna recently dedicated the solo exhibition Personal View to the designer’s singular oeuvre. In collaboration with Robert La Roche, Collectors Agenda presents a sujet of one of his iconic ad campaigns for Model S-4, dating from 1975, as an exclusive art edition of 30 uniques.